Five Valleys Arbor – Improving Google Business Profile & Local SEO

I was contacted by Danny from Five Valleys Arbor to help with their local SEO strategy. They were experiencing decreased leads and needed assistance with their Google Business Profile and website SEO.

After analysing their online presence, I identified several areas that needed improvement:

  1. Google Business Profile: The profile needed optimisation to improve local search visibility. This included adding relevant categories and updating contact information.
  2. Website SEO: The website was plagued with broken links, a factor that not only affected search results but also significantly hampered the user experience, leading to potential visitor dissatisfaction.
  3. Citations and Links: Five Valleys Arbor needed more citations and links than competitors. Building new citations and links was necessary to enhance their online authority.
  4. Customer Reviews: While the company had a substantial number of reviews, the lack of in-depth written feedback was a significant gap in their credibility-building efforts. Detailed customer reviews are crucial in establishing trust and attracting potential customers.
  5. NAP Information: The Facebook page had incorrect Name, Address, and Phone (NAP) information, causing inconsistency. This needed to be corrected for accurate information across all platforms.

To address these issues, I provided the following solutions:

  1. Google Business Profile: I advised them to optimise their profile by adding relevant categories to accurately describe their services.
  2. Website SEO: I audited the website and provided detailed advice to their web designer on rectifying the SEO issues, including fixing broken links.
  3. Citations and Links: I researched competitors and built high-quality citations on relevant directories and authoritative links from reputable websites to enhance their online authority.
  4. Customer Reviews: I provided detailed advice to help ensure they gain more detailed reviews moving forward.
  5. NAP Correction: I worked with them to correct the NAP information on their Facebook page to ensure consistency across all platforms.

The results of these efforts included:

  1. Improved Google Business Profile: The profile was optimised with relevant categories and updated contact information, improving local search visibility.
  2. Resolved SEO Issues: The website’s broken links were fixed, improving search engine rankings and user experience.
  3. Increased Citations and Links: New citations and authoritative links were built, improving online authority and visibility.
  4. Improved Customer Reviews: Detailed advice was provided to ensure they gain more detailed reviews moving forward.
  5. Corrected NAP: The NAP information on their Facebook page was corrected, ensuring consistency and accuracy across all platforms.

Overall, these optimisations improved their online visibility, user experience, and online presence, attracting more potential customers.

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Justin March - Owner Stroud Valley SEO
Owner Stroud Valley SEO
Justin March is a highly skilled freelance SEO and web designer with human-computer and user interface design expertise. He has achieved position 1 rankings in Google for tricky key phrases like "Survey Software" and "Water Coolers". Justin has worked as a marketing director and shareholder at Quench Water Systems Ltd. and WaterCoolers Direct.com Ltd. Justin now designs, markets and maintains websites for numerous Startups and SMEs in the Stroud and Bristol areas.