Introduction:
Wayne Bradley approached me in 2007 to design his first website and improve his local SEO to target customers in the Stroud area. Wayne Bradley Property Services was a Stroud based, window and door installation company. With 20 years of experience in the windows sector, Wayne relied on word-of-mouth referrals to grow his business. To reach a wider audience and expand his customer base, he understood he needed an online presence. As part of our consultation, the company’s name was changed to Stroud Valley Windows Ltd to better align with its focus on the Stroud area.
Challenges:
The challenges faced by Wayne Bradley Property Services were:
Limited Online Presence: Wayne Bradley Property Services did not have a website and had minimal online visibility, which limited Wayne’s reach to potential customers and hampered his growth prospects.
Local Competition: There were several established competitors in the Stroud area, making it challenging for Wayne Bradley Property Services to stand out and attract local customers.
Rebranding: In consultation with me, Wayne Bradley decided to change the name of his company to Stroud Valley Windows to better reflect his focus on the Stroud area. This required rebranding efforts to update the company name across all online platforms and ensure consistent branding.
Solutions:
To address these challenges, I implemented the following solutions:
Website Design and Development: I designed and developed a user-friendly website for Stroud Valley Windows using WordPress, incorporating relevant keywords and optimising the website for local SEO. The website featured detailed information about the company’s services and testimonials from satisfied customers.
Local SEO: I conducted comprehensive keyword research to identify the most relevant and high-performing keywords for Stroud Valley Windows. I optimised the website’s meta tags, headings, and content with these keywords, and also created a Google My Business listing for the company with accurate NAP (Name, Address, Phone) information. I also ensured consistent citations across relevant online directories and platforms to improve the company’s local search visibility.
Competitor Research: I conducted thorough research on the local competitors of Stroud Valley Windows to identify their strengths and weaknesses, and devised strategies to differentiate Stroud Valley Windows and offer unique value propositions to potential customers.
Rebranding Efforts: I assisted Wayne Bradley in updating the company’s name, and other branding elements across all online platforms, including the website, Google My Business, social media profiles, and online directories, to ensure consistent and coherent branding.
Results:
The implementation of these solutions yielded significant results for Stroud Valley Windows:
Increased Online Visibility: The website and local SEO efforts significantly improved Stroud Valley Windows’ online visibility, resulting in search rankings for targeted keywords and increased website traffic.
Enhanced Branding: The rebranding efforts helped Stroud Valley Windows establish a strong and consistent online brand presence, creating a professional image and instilling trust among potential customers.
Improved Customer Engagement: The website’s user-friendly design, informative content, and easy contact options resulted in increased customer engagement, with more inquiries and quote requests from potential customers.
Competitive Edge: The competitor research and unique value propositions helped Stroud Valley Windows differentiate from local competitors and position itself as a reliable and customer-focused windows, doors, and conservatories provider in the Stroud area.
Conclusion:
The case of Stroud Valley Windows is a prime example of how effective local SEO and website design can drive online success for businesses targeting a specific geographic area.
Wayne tells me that he wished he moved forwards with a website earlier and that he is getting more than enough leads each week to keep him busy.
Stroud Valley Windows now has a strong online presence, now attracts more targeted traffic, and generates sufficient inquiries and bookings from local customers.
Update 2023:
Since the above work was completed I suggested Wayne take further steps to improve his online presence.
The website was updated to be mobile-friendly and faster using GeneratePress, and HTTPS implementation was added for enhanced security.
These improvements have resulted in another significant increase in leads for the company. The website now provides an optimal browsing experience for mobile users and loads faster, improving user engagement and satisfaction.
The implementation of HTTPS has also boosted the website’s credibility and trustworthiness among potential customers.
Overall, these updates have further strengthened the Stroud Valley Windows online presence, resulting in increased leads and business growth.
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