Client: Stroud Valley Windows Ltd (Stroud / Five Valleys)
Challenge: No online footprint
Services: Strategic Re-branding, Web Design, and Technical Local SEO
Result: #1 Local Pack rankings & daily inbound leads
“Justin developed my website a few years ago after a recommendation. His service has been fantastic; as a result, my double glazing company has gone from strength to strength. I would have no hesitation in recommending Justin to anyone who may be thinking about having a website built.”
Wayne Bradley, Owner, Stroud Valley Windows Ltd.
Client Feedback (Email excerpts, used with permission):
“The website is working fantastic. Everyone says how great it looks.”
“I’m still getting a lot of enquiries and work. The website is working perfect.”
Wayne Bradley
The Task: Turning a 20-Year Reputation into Online Leads
Wayne Bradley has spent two decades growing his business through quality work and word-of-mouth. But online? His old business name, Wayne Bradley Property Services, didn’t show up in search results.
In the highly competitive Stroud window installation market, his lack of an online presence was a major barrier to growth. The vast majority of homeowners who started their search for services online failed to discover Wayne’s business. Wayne was losing out to newer, less experienced competitors simply because they had a Google map pin.
What’s the real challenge? Build a solid online identity that matched the company’s excellent reputation and helped it stand out among local and national competitors.
The Answer: A New Website and SEO with a Local Focus
It wasn’t just about making a website. It was about building an online system to get customers and turn them into sales.
The Approach: A Clear Brand & A Website Built to Convert
I focused on creating a dependable system that would attract local search traffic and turn visitors into paying customers. This is the straightforward approach I took:
1. Strategic Re-branding for Search Intent
Renaming Wayne Bradley Property Services to Stroud Valley Windows Ltd was a key marketing step. It quickly made it obvious to both customers and search engines what the business is all about (windows/glazing) and the area it serves (Stroud district).
2. Conversion-First Web Design (2007 to 2023)
I created the original site with a simple goal in mind: to gather enquiries. I created service pages using straightforward language, clear contact routes, and strong trust signals (highlighting “no pushy salespeople” and “no subcontractors”).
The 2023 Web Design Modernisation:
In 2023, the site got a thorough upgrade and a code update. The new site was rebuilt in GeneratePress, making it mobile responsive, super fast, and secured with HTTPS. This is not just about looking pretty; it’s about UX (User Experience) on mobile devices, where most local searches now happen.
“To be honest I’d go with whatever you recommend as it’s worked for the last 10 years.”
Wayne Bradley
3. Local SEO: Winning the Clicks
When auditing the UK search landscape for this industry, the data showed a significant share of relevant searches triggering Google Map results and review features. Knowing this, I prioritised building and optimising a Google Business Profile. I based the optimisation on competitor research and advised Wayne on safe methods to encourage customer reviews. I also added an optimised description along with services, categories and photos of completed installations.
I backed this up by researching competitors and building local citations, auditing and ensuring the absolute consistency of the company’s Name, Address, and Phone number (NAP) and other details across key web directories. The goal? Make the business easy for Google to trust and easy for customers to choose.
Trust & Long-Term Support (Not a one-off build)
This project is built on a long-running relationship rooted in trust. Over the years, I’ve handled the unsexy but vital practical essentials that keep a local business online and secure: domain and hosting renewals in the early stages, prompt link repairs, and setting up strict security protocols (like Google Search Console access and multi-factor authentication).
The Results: From “Hard to Find” to Daily Enquiries
Wayne has always said the same thing: the website transformed his business from being a non-entity into his main source of steady, high-quality business leads.
Visibility Snapshot (SE Ranking, UK — Feb 2026)
At the time of reporting, the optimised Google Business Profile and technical site improvements propelled stroudvalleywindows.co.uk to the top of the Google Local Pack.
- #1 – “double glazing stroud” (SV 70)
- #1 – “upvc windows stroud” (SV 30)
- #1 – “windows and doors stroud” (SV 40)
- #1 – “doors stroud” (SV 30)
- #1 – “conservatories in stroud” (SV 40)
- #4 – “custom made windows stroud” (SV 10)
- (Note: Rankings can vary by location/device and change over time; this is a third-party snapshot) SV = Search Volume (The total number of monthly searches for a particular search query excluding topically related keywords. The search volume is updated every few months and is calculated based on information from Google, SE Ranking own algorithms and clickstream data.).
Today, Stroud Valley Windows stands out in the Five Valleys, backed by a secure, high-performing online presence that works tirelessly to bring in new customers.
I would say having used you to create and update my website is the best thing I’ve done in over 20 years of trading.
My enquiries are constant.
Wayne Bradley
Want a similar outcome in the Cotswolds or Gloucestershire?
I’m committed to Wayne in Stroud, but maybe you operate a double glazing company in another part of the Cotswolds or Gloucestershire? Or perhaps you’re a local trade business with a great reputation, but your website and Google presence aren’t pulling their weight. I can help you build a straightforward system that generates real enquiries.
Call me on 01453 453177 and I’ll take a look. I’m happy to share quick, practical fixes first, with zero contract tie-ins.
