Avent Interiors Ltd – Boosting Growth through Local SEO & PPC

Background

Avent Interiors Ltd, based in Bristol, is an interior design and fit-out company specialising in commercial spaces. Mark Avent, the owner of Avent Interiors Ltd, approached me in 2014 for assistance with improving their online presence. Martin Booth, now Head of Sales and Commercial at Lister Shearing Equipment Ltd, had recommended me to Mark Avent due to my expertise in SEO and digital marketing.

Challenges

When I started working with Avent Interiors Ltd, their website was not performing well in search engine rankings, and their online visibility was limited. They were struggling to attract new customers and expand their business. Additionally, they had been working with another SEO company that was not delivering satisfactory results, and there was a need to turn things around quickly.

Solution:

After thoroughly analysing Avent Interiors Ltd’s existing website and online presence, I devised a comprehensive SEO strategy to address their challenges. I worked closely with their web developer, Stuart Magog, to optimise the website for search engines by improving its structure, content, and meta tags. I also researched in-depth keywords to identify relevant keywords with high search volume and lower competition.

In addition to on-page optimisation, I implemented off-page SEO techniques, such as building high-quality backlinks from authoritative websites in the interior design and commercial spaces niche. I also focused on local SEO, including optimising their Google Business Profile and improving their online reputation through citation building.

I recommended implementing a Google AdWords Pay-Per-Click (PPC) campaign to boost their online visibility further and generate leads. I developed and managed a monthly PPC campaign targeting relevant keywords, creating compelling ad copies, and optimising landing pages for maximum conversions.

Results:

Through the combined efforts of SEO and PPC, Avent Interiors Ltd experienced significant growth in its online presence and business. Their website’s organic search rankings improved dramatically, increasing organic traffic and leads. Their Google Business Profile saw a significant increase in visibility, with higher rankings in local search results, and their online reputation improved through positive customer reviews.

The PPC campaign also delivered impressive results, generating targeted traffic to the website and driving quality leads that resulted in new business opportunities.

Avent Interiors Ltd’s partnership with larger companies such as Iceland, Arla Foods UK, and Bigg Media further expanded their business and helped them establish themselves as a reputable interior design and fit-out company.

Conclusion

By implementing a strategic SEO and PPC campaign, Avent Interiors Ltd overcame its online visibility challenges and achieved significant business growth. My ongoing monthly SEO and PPC management continue to support their online presence and drive consistent results. Avent Interiors Ltd is a successful example of how effective SEO and PPC strategies can lead to tangible business outcomes, providing a solid foundation for their continued growth and success in the competitive interior design and fit-out industry.

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Justin March - Owner Stroud Valley SEO
Owner Stroud Valley SEO
Justin March is a highly skilled freelance SEO and web designer with human-computer and user interface design expertise. He has achieved position 1 rankings in Google for tricky key phrases like "Survey Software" and "Water Coolers". Justin has worked as a marketing director and shareholder at Quench Water Systems Ltd. and WaterCoolers Direct.com Ltd. Justin now designs, markets and maintains websites for numerous Startups and SMEs in the Stroud and Bristol areas.