Background
Avent Interiors Ltd, based in Bristol, is an interior design and fit-out company that specialises in commercial spaces. Mark Avent, the owner of Avent Interiors Ltd, approached me, in 2014 for assistance with improving their online presence. Martin Booth, now Head of Sales and Commercial at Lister Shearing Equipment Ltd, had recommended me to Mark Avent due to my expertise in SEO and digital marketing.
Challenges
When I first started working with Avent Interiors Ltd, their website was not performing well in search engine rankings, and their online visibility was limited. They were struggling to attract new customers and expand their business. Additionally, they had been working with another SEO company that was not delivering satisfactory results, and there was a need to turn things around quickly.
Solution:
After conducting a thorough analysis of Avent Interiors Ltd’s existing website and online presence, I devised a comprehensive SEO strategy to address their challenges. I worked closely with their web developer, Stuart Magog, to optimise the website for search engines by improving its structure, content, and meta tags. I also conducted in-depth keyword research to identify relevant keywords with high search volume and lower competition.
In addition to on-page optimisation, I implemented off-page SEO techniques, such as building high-quality backlinks from authoritative websites in the interior design and commercial spaces niche. I also focused on local SEO, including optimising their Google My Business profile and improving their online reputation through citation building.
To further boost their online visibility and generate leads, I recommended implementing a Google AdWords Pay-Per-Click (PPC) campaign. I developed and managed a monthly PPC campaign targeting relevant keywords, creating compelling ad copies, and optimising landing pages for maximum conversions.
Results:
Through the combined efforts of SEO and PPC, Avent Interiors Ltd experienced significant growth in its online presence and business. Their website’s organic search rankings improved dramatically, resulting in increased organic traffic and leads. Their Google My Business profile saw a significant increase in visibility, with higher rankings in local search results, and their online reputation improved through positive customer reviews.
The PPC campaign also delivered impressive results, generating targeted traffic to the website and driving quality leads that resulted in new business opportunities.
Avent Interiors Ltd’s partnership with larger companies such as Iceland, Arla Foods UK, and Bigg Media further expanded their business and helped them establish themselves as a reputable interior design and fit-out company in the market.
Conclusion
By implementing a strategic SEO and PPC campaign, Avent Interiors Ltd was able to overcome its online visibility challenges and achieve significant business growth. My ongoing monthly SEO and PPC management continue to support their online presence and drive consistent results. Avent Interiors Ltd now stands as a successful example of how effective SEO and PPC strategies can lead to tangible business outcomes, providing a solid foundation for their continued growth and success in the competitive interior design and fit-out industry.
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