In today’s digital age, having a strong online presence is crucial for businesses looking to attract potential customers and grow their brands. And one of the most effective ways to achieve this is through Search Engine Optimisation (SEO) and Pay Per Click (PPC). In this case study, I’ll outline how as a freelance SEO I help the company Premier Mezzanines Ltd startup and attract relevant customers to its new website.
Based in Bristol Avent Interiors Ltd provides quality workplace interiors through their cost-effective client-focused service. The company was founded by Mark Avent and is a family-run business with a range of clients, from local SMEs to international organisations.
Avent Interiors Ltd approached me, to research and design a new website for a related mezzanine floor offering and implement SEO and PPC to attract relevant traffic. Having already worked on the SEO and PPC for Avent Interiors Ltd, since 2014, I was confident that I could deliver the right results quickly for them.
In conjunction with Avent Interiors Ltd, I helped design and develop the Premier Mezzanines Ltd website along with the SEO and PPC campaigns. Premier Mezzanines Ltd provides mezzanine floors and associated products to SMEs across a range of industries throughout the South West and South Wales.
After conducting a thorough analysis of the opportunity and the competitor’s websites, I developed a comprehensive PPC and SEO strategy for Premier Mezzanines Ltd. The strategy included the following elements:
Keyword Research: I conducted extensive keyword research to identify the most relevant and high-traffic keywords for their proposed business.
On-Page Optimisation: I optimised their website’s on-page elements, including meta titles, descriptions, headings, and image alt tags, to ensure that they were keyword-rich and relevant to their target audience.
High-Quality Content: I created high-quality, informative, and engaging content that resonated with their target audience and addressed their pain points.
Backlink Building: I built high-quality backlinks from reputable and relevant websites to improve their website’s authority and credibility in the eyes of search engines.
PPC Campaigns: In addition to SEO, I developed and managed targeted PPC campaigns to drive more traffic to their website and increase conversions.
Thanks to the comprehensive PPC and SEO strategy that I implemented, Premier Mezzanines Ltd was able to achieve instant success in their search engine rankings and traffic. Here are some of the key results:
Organic Traffic: Within their first month, the website generated relevant and targeted traffic, resulting in a significant influx of qualified leads from their desired geographic locations.
Keyword Rankings: They achieved top rankings for their target keywords, with many of them ranking on the first page of search engine results.
PPC Conversions: The targeted PPC campaigns resulted in a high conversion rate and a positive return on investment.
By implementing SEO and PPC strategies that included keyword research, on-page optimisation, high-quality content, backlink building, and targeted PPC campaigns, I was able to help Premier Mezzanines Ltd.
Immediately after launch, they were attracting relevant B2B customers to their website. The combination of PPC and SEO strategies proved to be highly effective in achieving their digital marketing goals.
If you’re looking to achieve similar growth and success, consider investing in a comprehensive SEO and PPC strategy today.
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