As a trained graphic designer with over 30 years of experience, I have often seen poorly designed logos created by designers (most often due to client ignorance).
According to a study by DesignLab, logo generators are increasingly being used by businesses for their efficiency and cost-effectiveness.
These generators are less expensive and simpler for non designers than tools like Adobe Illustrator. As a novice, you may be able to do a good job yourself with these (sometimes) Free Logo Generators.
Testing Methodology
The testing approach consisted of designing logos for a hypothetical environmentally friendly fashion firm and assessing tools depending on final results, user interface, customising possibilities, logo quality, price, and simplicity of use.
To keep this article concise, I will focus on Logo Generators capable of kickstarting your website. I will test these generators like a novice (non designer) would and with a fictional eco-friendly fashion brand named “Green Threads” and the best icon I can find.
The screenshots below will help you quickly understand what each tool performs and indicate how useful it may or may not be for you.
There are no affiliate links below; all opinions are my own based on extensive testing.
Table of Contents
The Best Free Logo Generators
Remember that your logo represents your brand, so take your time to ensure it accurately reflects your vision. Below, I outline each generator’s key features, pros and cons, best uses, and pricing details.
I approached each tool as a novice might. In other words, I didn’t go to the ends of the earth to manipulate the logos. I selected only the colours, fonts, etc., presented to me.
My No. 1 Pick – Namecheap Logo Maker
Offering customisable features, a large collection of premium icons, and simple layout tweaks, Namecheap Logo Maker is a basic logo design tool for startups, individuals, and small enterprises.
I tried to redesign a number of my client logos with this tool (not published here) and was impressed by all the results. The colour suggestions, in particular, lead to great outcomes.
Key Features:
- User-Friendly Interface and Design Process: The tool allows you to create a unique logo by choosing from three initial font style options.
- Colour Templates, Icons, and Fonts: Once the initial design phase ends, play with colour templates, icons, and fonts to make your logo unique.
- Preview Your Logo Everywhere: See how your logo will appear on your website, mobile devices, letterheads, and even T-shirts.
- Free SVG and PNG logo design files and more: Numerous SVG and PNG logo files are free once you sign up or log in with Namecheap. You also get a text file containing the font and icon name used in your design and the Hex codes for your website.
- Option to Purchase Branding Assets: You can optionally buy business cards and domain names directly through the platform.
My No. 2 Pick – VistaCreate AI Logo Maker
VistaCreate AI Logo Maker offers various design elements and customisation options, making it suitable for individuals and small businesses. This may be a good option if you want a more illustrative logo. Good customisation options to change layout and colours are available later in the design process.
Key Features:
- User-Friendly Design Process: The tool allows you to create a unique logo by asking relevant questions about your brand and industry. Finding the logo design section is difficult once you log in, and I lost my design from my account. But VistaCreate is a useful tool whose value goes beyond simple logo design.
- Highly Illustrative Logos: The logos tend to be illustrative, which may suit your project. However, you may need to scroll down the designs to find one that suits you.
- Free PDF, SVG and PNG logo design files. Numerous logo files are available for free once you sign up with VistaCreate. However, you don’t get info on the font used in your design and no Hex codes for your website as part of the download.
- Option to Purchase Branding Assets: Owned by Vista Print, you can create all sorts of assets, some paid and some offered as part of your free account.
My No. 3 Pick – Adobe Logo Maker (Adobe Express)
I have used Adobe for years and wanted to like the Adobe Logo Maker more than I did. Given my approach (to act as a novice user would), I couldn’t get as much out of the design as I would like. If I had customised the logo, I would have seen better results. If you feel confident, it’s worth giving this a go.
My No. 4 Pick – Shopify Hatchful Logo Maker
I love Shopify, but the logo generator feels somewhat limited in terms of the styles that come back at the end of the process. Icon selection feels very limited, as are the customisation options. I would still give it a go and see what you think, but I would also try one of the above options.
Best Logo Generators Sorted
Compare and choose the perfect logo generator for your brand identity. Discover their key features, pros and cons, best uses, and pricing details to create a unique and professional logo for your business.
Please note the only generator with no limitations on the free plan is Namecheap.
| AI Logo Maker Tool | Key Logo Maker Features | Pros | Cons | Free/Paid | Limitations (Free Plan) | Cost (Paid Plan) |
|---|---|---|---|---|---|---|
| Namecheap Logo Maker | User-Friendly Interface, Colour Templates, Icons, Fonts, Preview, Free SVG/PNG files | Straightforward logo design experience, Great colour suggestions, Many logo variations | Limited customisation initially | Free | None | NA |
| VistaCreate AI Logo Maker | User-Friendly Design Process, Illustrative Logos, Free PDF/SVG/PNG files | Highly customisable, Good for illustrative logos | Difficult to find logo section, Designs might not be for everyone | Free/Paid | Limited downloads, No source files, Branding info not included | Free plan with limited features. Paid plans start at $10/month |
| Adobe Logo Maker (Adobe Express) | Limited customisation for novice users | Free/Paid | Watermark on free logos, Limited downloads | Included in Adobe Creative Cloud plans (starts at $20.99/month) | ||
| Shopify Hatchful Logo Maker | Limited styles and customisation options | Free/Paid | Low-resolution logo files | Free, Paid plans for Shopify (starts at $29/month) | ||
| Brandmark | Advanced customisation | Highly customisable, AI-powered design | Expensive | Paid | Limited free trial | Starts at $25 |
| Designevo | User-friendly interface | Free with attribution, Paid plans offer more features | Limited features in the free plan | Free/Paid | Low-resolution logo in the free plan | Starts at $24.99 |
| Looka | User-friendly interface | Easy to use, Satisfaction Guarantee | Limited customisation options | Free/Paid | Low-resolution logo in the free plan | Starts at $20.00 |
| Wix Logo Maker | Integrates with Wix website | Free with Wix website, Paid plans offer more features | Limited customisation options in the free plan | Free/Paid | Low-resolution logo in the free plan | Free with Wix site, Starts at £13.90 otherwise |
| Hostinger Logo Maker | Free with hosting | Easy to use, Free with the hosting plan | Limited features | Paid | Only available with Hostinger hosting plan | Free with a hosting plan |
6 Top Paid Logo Generators – How Do They Compare?
Let’s quickly compare the above free options to the paid options (or free but with conditions) below. Hopefully, the screenshots will help show you if the paid logo creators are a better option.
Brandmark
Brandmark prices from $25
Designevo
Designevo is free if you credit them (so not included above), or prices from $24.99
Logomaster.ai
Logomaster.ai prices from £29.00
Looka
Looka prices from $20.00
Logoai
Logoai prices from $29
Wix Logo Maker
Wix Logo Maker, which is free with a Wix site or from £13.90
Other Popular Paid Options
There were a few popular paid options that didn’t allow me to take a screenshot:
- Tailor Brands Logo Maker, which costs from $3.99/month
- Fiverr Logo Creator from $30
- Hostinger Logo Maker is free with hosting
Conclusion
Check out Namecheap first and see how you go I would work down the list and find a solution that works for you.
