10 Free & Paid AI Logo Generators Tested & Compared

AI logo generators can create a logo tailored to your needs for Free. However, some argue these logos lack the human touch and creativity that make an outstanding logo. In their opinion, AI-generated logos lack originality and are too similar to each other.

As a trained graphic designer I have often seen poorly designed logos created by designers (most often due to client ignorance). I have also seen startups rely on clip art as their logo and even stick it on their website and their van.

Don’t get me wrong creating a custom logo is an important part of starting a business. However, not everyone has the design skills or the budget to hire a professional designer. In these instances, an AI Logo Generator can be a useful tool…

I aim to keep this article concise, focusing on logo generators that provide at least a free design option capable of kickstarting your website. In this article, I will test the free generators with a fictional eco-friendly fashion brand called “Green Threads” and the best icon I can find. This will hopefully quickly show what each tool can do and indicate how useful it may or may not be for you.

What is an AI Powered Logo Generator?

AI logo generators are online tools that use basic artificial intelligence and machine learning algorithms to create logos based on your preferences and input. These platforms offer a cost-effective and efficient way to design a logo that reflects your brand identity. These generators provide startups and small businesses with access to high-quality logos without the need for extensive design experience or the need to hire a professional designer.

Benefits of Designing Your New Logo With AI

A free artificial intelligence logo maker offers several benefits to businesses, especially those with limited resources:

1. Cost-Effective

One of the most significant advantages of using AI logo generators is their cost-effectiveness. Hiring a professional graphic designer can be expensive, especially for startups with limited budgets. AI logo generators offer affordable alternatives without compromising on quality.

2. Time-Efficient

Traditional logo design processes can take days or even weeks. AI logo generators, on the other hand, provide instant results. You can have a logo ready for use within minutes, saving you valuable time.

3. Wide Variety of Designs

AI logo generators can generate a diverse range of logo designs to choose from. Whether you prefer minimalist, abstract, or intricate designs, these tools have you covered.

4. Customisation Options

While AI generates logos automatically, most generators allow you to customise the design further. You can tweak colours, fonts, and layouts to ensure the logo aligns perfectly with your brand’s vision.

5. Beginner-Friendly

You don’t need any design skills to use AI logo generators. They are user-friendly and provide step-by-step guidance, making them accessible to everyone.

Tips to Get the Best Logo Ideas

Now that you’ve chosen an AI logo generator, here are some tips to ensure your own unique AI logo design fits the bill:

Keep It Simple

A cluttered logo can be overwhelming. Aim for simplicity to ensure your logo is easy to recognise and memorable. Some of the tools allow you to delete elements and that can be a good thing for instance do you really need to include a strapline?

Opt for contrasting colours and fonts the generators are there to help so be mindful of their design suggestions.

Set Clear Branding Goals

Set clear branding goals! What should your logo communicate about your business? Your logo should resonate with your target audience. Consider their preferences and demographics when choosing design elements. A logo that appeals to your audience will leave a lasting impression.

Example 1: A fictional small coffee shop called “Bean Haven” aims to establish brand recognition and association with high-quality coffee. Their branding goal for the logo is to incorporate a unique and memorable design that represents the company’s commitment to sourcing and serving premium coffee beans from around the world. The logo should include elements like a coffee bean illustration and a warm colour palette to evoke a sense of comfort and indulgence. This well-designed logo will help Bean Haven differentiate itself from competitors, attract coffee enthusiasts, and position itself as a reputable coffee destination in the local market.

Example 2: A fictional boutique fitness studio called “Sweat & Sculpt” targets health-conscious individuals seeking a personalised workout experience. The branding goal for their logo is to communicate energy, dynamism, and exclusivity. The logo design should feature bold typography, vibrant colours, and a sleek icon representing movement and strength. By creating a visually appealing and impactful logo, Sweat & Sculpt aims to establish a strong brand identity, differentiate itself from generic gyms, and attract fitness enthusiasts who value a premium and results-driven workout experience.

Example 3: A fictional eco-friendly fashion brand called “Green Threads” aims to position itself as a sustainable and ethical alternative in the fashion industry. The branding goal for their logo is to visually communicate their commitment to the environment and social responsibility. The logo should incorporate elements like a leaf or tree symbol, earthy tones, and clean typography. By having a well-designed logo that reflects its values, Green Threads aims to differentiate itself from fast fashion brands, build brand association with eco-conscious consumers, and establish a reputation as a trusted and responsible fashion brand.

Appropriate Colours Make Beautiful Logos

As you can see from above colours play a significant role in logo design as they evoke specific emotions and characteristics, influencing consumer perceptions and brand identity. Each colour carries its unique meaning and can communicate different messages to the audience. For example, red represents passion and energy blue represents trust and reliability. Find out how to use colour in marketing and branding at Hubspot.

Understanding Font Styles in Logo Design

Different font styles can create different perceptions and associations in people’s minds. Here’s a quick rundown of how font styles are perceived in logo design:

Serif Fonts: Serif fonts like Times Roman have small decorative lines or strokes at the ends of characters. They are most associated with tradition, elegance, and professionalism. They generally convey a sense of reliability and sophistication.

Sans-Serif Fonts: Sans-serif fonts like Helvetica or Arial do not have decorative lines or strokes at character ends. They are known for their clean, modern, and minimalistic appearance. Sans-serif fonts are often used in technology, fashion, and contemporary brands to convey simplicity, innovation, and forward-thinking.

Script Fonts: Script fonts mimic handwriting or calligraphy styles. They are associated with creativity, elegance, and personalisation. Commonly used in industries such as beauty, fashion, and luxury brands to convey sophistication, femininity, and exclusivity.

Display Fonts: Display fonts are decorative and eye-catching. They come in various styles and can be bold, playful, or ornate.

When choosing a font for a logo, consider the brand’s personality, its target audience, and the message it wants to convey.

Colour and Typography Consistency

Keep your logo colours and typography consistent across all of your marketing materials. This will help create a strong brand identity.

Consider Logo Size and Aspect Ratio

It is not necessary for logos used on websites to have a specific ideal aspect ratio. However, for an optimal web display, your logo should be around 250 x 150 pixels. If you do wish to use your logo on a van or business card then you will need a high-resolution logo perhaps as a PDF.

Test on Different Platforms

Your logo will appear on various platforms, from websites to business cards. Make sure it looks great and is legible across all mediums. As a young designer, I always used to have to fax logos to see how they performed. Now the fax is gone responsive websites demand you ensure your logo resizes well on mobile devices.

Get Feedback

Don’t hesitate to seek feedback from friends, colleagues, or your target audience. Their input can help you refine your logo.

Consider the Price

Some free logo generators offer limited access that may not meet your needs and require payment to download the files you want.

How to Choose the Best Free AI Logo Maker for Your Business

The best AI logo generator for your business ultimately depends on your specific needs and preferences. I advise you to try out a few different platforms, experiment with designs, and gather feedback from potential customers. Remember that your logo represents your brand, so take your time to ensure it accurately reflects your vision. Below, I outline the key features, pros and cons, best uses, and pricing details of each generator.

How did I rank the following?

I approached each tool as a novice might. In other words I didn’t go to the ends of the earth to manipulate the logos. I selected only the colours, fonts, etc. presented to me.

My No. 1 Pick – Namecheap Logo Maker

Namecheap Logo Maker is ideal for startups individuals and small businesses seeking a straightforward logo creation process. While its customisation options initially seem limited compared to other generators, be patient, it gets much better. At the end of the process, you’ll gain access to a vast library of high-quality icons, you can also easily refine the overall look and design of your logo and make adjustments to the layout.

I tried to redesign a number of my client logos with this tool (not published here) and I was impressed by all the results. The colour suggestions in particular lead to great outcomes.

Namecheap Logo Maker - Screen 1
Namecheap Logo Maker - Screen 2

Key Features:

  • User-Friendly Interface and Design Process: The tool allows you to create a unique logo by choosing from a series of three initial font style options.
  • Colour Templates, Icons, and Fonts: Once the initial design phase ends easily play with colour templates, icons and fonts to make your logo unique.
  • Preview Your Logo Everywhere: See how your logo will appear on your website, mobile devices, letterheads, and even T-shirts.
  • Free SVG and PNG files and more: Numerous SVG and PNG files are available for free once you sign up or log in with Namecheap. You also get a text file containing the font and icon name used in your design along with the Hex codes for your website.
  • Option to Purchase Branding Assets: You can optionally buy business cards and domain names directly through the platform.

Namecheap Free Logo Maker

My No. 2 Pick – VistaCreate AI Logo Maker

VistaCreate Logo Maker offers a wide range of design elements and customisation options, making it suitable for individuals and small businesses. If you want a more illustrative logo this may be a good option for you. Good customisation options to change layout and colours are available later on in the design process.

VistaCreate AI Logo Maker - Screen 1
VistaCreate AI Logo Maker - Screen 2

Key Features:

  • User-Friendly Design Process: The tool allows you to create a unique logo by asking you some relevant questions about your brand and industry. It’s not easy to find the logo design section once you log in, and I ended up loosing my design from my account. But VistaCreate is a useful tool whose value goes beyond simple logo design.
  • Highly Illustrative Logos: The logos tend to be illustrative in nature which may suit your project. However, you may need to scroll down the designs to find one that suits you.
  • Free PDF, SVG and PNG files. Numerous files are available for free once you sign up with VistaCreate. However, you don’t get info on the font used in your design and no Hex codes for your website as part of the download.
  • Option to Purchase Branding Assets: Owned by Vista print you can go on and create all sorts of assets, some paid and some offered as part of your free account.

VistaCreate Logo Maker

My No. 3 Pick – Adobe Logo Maker (Adobe Express)

I have used Adobe for years, so I really wanted to like the Adobe Logo Maker more than I did. Given my approach (to act as a novice user would) I couldn’t get as much out of the design as I would like. If I had gone in and customised the logo I would have seen better results. If you feel confident its well worth giving this a go.

Adobe Logo Maker (Adobe Express)

Adobe Free Logo Maker

My No. 4 Pick – Shopify Hatchful Logo Maker

I love Shopify but the logo generator feels rather limited in terms of the styles that come back at the end of the process. Icon selection feels very limited as are the customisation options. I would still give it a go and see what you think but also try one of the above options as well.

Shopify Hatchful Logo Maker

Shopify Hatchful Logo Maker

6 Top Paid AI Logo Generators – How Do They Compare?

Lets quickly compare the above free options to the paid options (or free but with conditions) options below. Hopefully the screen shots will help show you if the paid logo creators are a better option for you.



Brandmark prices from $25



Designevo is free if you credit them (so not included above), or prices from $24.99



Logomaster.ai prices from £29.00



Looka prices from $20.00



Logoai prices from $29

Wix Logo Maker


Wix Logo Maker which is free with a Wix site or from £13.90

There were a few popular paid options that didn’t allow me to easily take a screen shot, these include:

  • Tailor Brands Logo Maker which costs from $3.99/month
  • Fiverr Logo Creator from $30
  • Hostinger Logo Maker free with hosting


Each free AI logo generator has its unique features, pros, and cons. Consider your specific requirements, design preferences, branding and budget when deciding if a logo generator is right for your startup or business.

Common FAQs AI Logo Generators

What is an AI logo generator?

An AI logo generator takes your input, such as brand name, industry, and design preferences, and then generates a variety of logo concepts based on these parameters. AI logo generators offer businesses and individuals a quick and cost-effective (sometimes free) way to create decent logos without the need for extensive design skills or hiring a graphic designer.

How easy is it to create my own logo using an AI logo generator?

Using an artificial intelligence logo generator to create your own logo can be a straightforward process. Remember to check out my “Tips to Get the Best Logo Ideas” above before you start.

Are AI-generated logos unique?

Yes, to some extent AI-generated logos are unique to each user. While the core design elements may be drawn from a database of pre-existing components, the combinations and variations generated become more individual. Remember they are created based on your input and preferences. Some generators have a logo editor allowing you to further tweak colours, fonts, and layouts at the end of the process.

Are AI logo generators suitable for all industries?

Yes, to some extent AI logo generators are versatile but are generally most suited to startups or small local businesses on a budget. The suitability of an AI logo generator for a specific industry depends on factors like the complexity of the logo design required and the need for industry-specific imagery or symbolism. While AI logo generators offer a great starting point for most businesses, some industries with highly specialised or intricate design needs may still benefit from the expertise of a professional designer.

What file formats do AI logo generators provide?

AI logo generators typically provide logo files in various formats. These formats may include:

PNG: Ideal for web use and digital applications, PNG files can have a transparent background and offer high resolution.
SVG (Scalable Vector Graphics): Perfect for resizing without loss of quality, SVG files are essential for print, large-scale branding, and design projects.
PDF (Portable Document Format): Versatile and widely used for both print and digital purposes, PDF files generally maintain high quality and scalability.

Make sure to request the appropriate file formats when using an AI logo generator to ensure you have the necessary assets for your marketing materials. If you are unsure which files you need, talk to your web designer or graphic designer.

Can I trademark an AI-generated logo?

Yes, technically you can trademark an AI-generated logo however if you go to this expense you may be better off talking to a professional logo designer (Graphic Designer) instead.

You can trademark a logo, provided it meets the legal requirements for trademark registration. Trademarks are granted based on the distinctiveness and uniqueness of the logo in your specific industry. This is not legal advice you must consult with a legal professional or trademark attorney to assess the trademarkability of any logo and guide you through the application process to protect your brand identity effectively.

When can I start using my logo?

Provided you are obeying the rules of your region and jurisdiction you can start using your newly created logo as soon as you’ve downloaded the logo files and are satisfied with the design. Once you have the logo files in the formats you need, you can immediately incorporate your logo into various aspects of your business, including your website, social media profiles, business cards, letterheads and more.

What makes a good artificial intelligence logo design?

A good artificial intelligence (AI) logo should effectively convey the essence of your brand. Here are some key elements to consider:

Simplicity: Keep the design simple and easily recognisable. Complex logos can be difficult to remember.

Relevance: Ensure that your logo connects with your industry.

Colour Palette: Choose colours that evoke the emotions associated with your brand.

Typography: Select a font that complements the theme.

Uniqueness: Aim for a logo that stands out and is distinct from competitors in your space.

Scalability: Ensure your logo looks great at various sizes, from a tiny favicon to a large billboard.

Versatility: Your logo should work well in both digital and print media.

Remember, the goal is to create a memorable and meaningful visual representation of your brand.

Can I customise the logos generated by AI?

Yes, you can customise AI-generated logos to make them uniquely yours. Most AI logo makers offer options to tweak colours, fonts, layouts, and individual design elements. This allows you to align the logo more closely with your brand’s identity and preferences.