Say NO to High Agency Fees! +10 Other Benefits of Hiring a Freelance Web Designer

I recently came across an interesting statistic about the freelance industry. It seems that in recent years, there has been significant growth, mainly due to the rise of remote working.

Almost half of workers worldwide are freelancers

World Bank

The freelance web design industry has grown significantly in recent years due to increased remote working. Freelancers offer unique advantages, including cost-effectiveness, direct communication, agility, access to specialised skills, and exceptional work quality, setting them apart from design agencies.


Freelance web designers are cost-effective, operating without the overheads of large firms, this allows you to get top-notch web design at a great price!

Providing a cost-effective and flexible solution, freelancers are helping SMBs achieve their growth plans. Reports indicate that SMBs are happy with freelancers and are looking to increase their use of freelancers in the future.


Clear and Direct Communication

When working with a freelancer, you have direct access to your designer, which allows you to enjoy:

  • Direct access ensures clear and timely communication.
  • Personalised experiences and efficient feedback exchanges for a sense of partnership.

8 out of 10 IT managers say freelancers help them get more work done


Agility and Efficiency (Speed)

Freelancers work independently, so they are more able to be agile and efficient; this allows you to enjoy the following benefits:

  • Freelancers complete web design projects quickly.
  • Freelancers work independently, so they may make swift decisions, adapt their schedules, and work outside regular office hours.

Access to Specialist Skillset

Freelancers need to have a diverse set of skills beyond just web design so they may complete projects, this allows you to:

  • Select your designer from a diverse pool of freelancers with different skill sets. Find the ideal match for your project’s specific requirements.
  • Expect a more cohesive design and tone across your final design, from graphic design to imagery, copywriting, and web design.
For instance, I have a wide range of skills beyond Web Design. These skills include Search Engine Optimisation (SEO), User Interface (UI) and User Experience (UX) design, content creation, and more. 

Freelancers Have to Be Good

Freelance web designers understand that their reputation and future projects depend on the quality of their services, which means that they:

  • Are motivated to provide exceptional services.
  • Treat you respectfully, return your calls, notify you promptly if problems arise, keep in contact, and deliver the project on time.
  • Offer a high level of motivation and dedication, which should inspire confidence in the quality of work.
Most freelance web designers work part-time for companies or agencies. The work is presented to the client as though it's from the design agency when it's, in fact, designed by a freelancer.

Small is Beautiful!

Larger agencies will only sometimes deliver outstanding designs. Freelance web designers are a flexible, low-risk resource compared to full-time staff or larger agencies, which means you can:

  • Choose the right fit for your project rather than focus solely on the organisation’s size and hope for the best.
  • Avoid bureaucracy and a shift in focus when more significant projects come along.
  • Evaluate a specific individual’s work and experience with similar projects.

Almost 40% of freelancers work 41-50 hours per week


Low-Risk Resource

Freelance web designers are a low-risk resource compared to full-time staff or larger agencies, which allows them to:

  • Be hired for specific projects within a defined timeframe, limiting your financial commitment.
  • Offer a lower-risk (cost) option than hiring a full-time employee or a larger agency.
  • Offer more straightforward contracts that are simpler and less expensive than terminating an employee.
As a flexible freelance resource, my clients can adjust my involvement as needed. They can increase, decrease, or cancel my services anytime, allowing them to adapt to their changing needs.

Greater Flexibility

Freelance web designers work flexibly outside of regular office hours, which allows them to:

  • Provide greater flexibility to project timelines and deadlines.
  • Provide clients with increased flexibility to modify their plans and requirements efficiently.

Enhanced Project Focus

Freelancers handle fewer concurrent projects than individual designers working in a design agency or company, which allows them to:

  • Provide more personalised attention to each project.
  • Offer a higher level of engagement in your project.

Creative Independence

Freelancers usually have more creative independence, which allows them to:

  • Bring a unique, fresh perspective to your project without organisational constraints.
  • Offer greater creative independence than design agencies.

Client-Centric Approach

Freelancers usually prioritise a client-centric approach, which allows them to:

  • Focus on understanding the specific needs and goals of each client.
  • Deliver tailored rather than cookie-cutter solutions.
Justin March - Owner Stroud Valley SEO
Owner Stroud Valley SEO
Justin March is a highly skilled freelance SEO and web designer with human-computer and user interface design expertise. He has achieved position 1 rankings in Google for tricky key phrases like "Survey Software" and "Water Coolers". Justin has worked as a marketing director and shareholder at Quench Water Systems Ltd. and WaterCoolers Ltd. Justin now designs, markets and maintains websites for numerous Startups and SMEs in the Stroud and Bristol areas.